Racecourse Media Group & Ellipse Partnership
Transforming horse racing with cutting-edge data
In November 2023, Racecourse Media Group (RMG) partnered with Ellipse, world leaders in data analysis in cricket, tennis, and other sports, to revolutionise horse racing. Together, they’re bringing an exciting new proposition to the sport, built on data and technology.
A game changer for racing fans
Ensuring that racing fans are at the core of this initiative, the partnership between RMG and Ellipse focuses on delivering powerful metrics that transform the way horse racing is analysed and presented. With the expertise of prominent figures like Ruby Walsh, Richard Hoiles, Lydia Hislop, and Angus McNae, the collaboration aims to bring fans closer to the action.
Meet RaceiQ – a revolutionary data tool for horse racing
RaceiQ, developed by Ellipse’s expert team of data scientists and engineers, has transformed the way horse racing is analysed on Racing TV. By providing real-time data, RaceiQ has become an essential tool for pre- and post-race analysis, helping to tell deeper, more insightful stories about the sport.
Core objectives for Racing TV audiences
Deepen fan understanding
Traditionally, the analysis of races has relied on the interpretation of presenters and pundits. The introduction of RaceiQ allows complex data to be crunched into simple facts to demonstrate to the audience exactly how and why certain things happen within a race.
Offer compelling new narratives
By using these exciting new tools and insights, broadcasters can highlight where a race was won or lost and open up comparisons between horses like never before.
Attract a new audience to racing
By demystifying horse performances and simplifying the way that racing data is presented, including in-race datapoints and graphics, RaceiQ has the ability to engage a wider, younger data-savvy audience.
View live RaceiQ metrics
Awards
Broadcast Sports Awards 2024 – Finalist
Best Visual Storytelling using Data and Insight
About Racecourse Media Group
RMG is the holding company responsible for a range of media rights management businesses involving 37 racecourse shareholders. The businesses include Racing TV (Pay TV coverage from 35 British and all 26 Irish racecourses); GBI Racing (international betting broadcast service formed via a joint venture with ARC) and Racecourse Data Company (a joint venture between 59 UK racecourses for the licensing and control of Pre-Race Data). RMG has streaming integrations with over 60 bookmaker brands in the UK and Ireland. Content from 36 UK racecourses is also broadcast in c.7,000 betting shops in UK and Ireland via a partnership with SIS.
About Ellipse
Ellipse is a leading sports data and analytics company comprising CricViz, FootballViz, Horse Racing, RugbyViz (Oval and Stuart Farmer Media Services) and TennisViz. Working with the world’s biggest broadcasters, professional teams and rights holders, Ellipse’s data engineering and analytics specialists using AI and machine learning simplify complex data to engage fans and tell better stories about the sports we love.
