Broadcast
Simplifying data in a new age of fan engagement
Assisted by advanced models and graphics, RaceiQ provides insight to new fans and talking points to more established viewers through engaging data-driven stories.
Since its launch last year, RaceiQ has become integral to Racing TV and ITV Racing’s pre- and post-race analysis.
Benefits for broadcasters
Deepen fan understanding
Traditionally, the analysis of races has relied on the interpretation of presenters and pundits. The introduction of RaceiQ allows complex data to be crunched into simple facts to demonstrate to the audience exactly how and why certain things happen within a race
Offer compelling new narratives
By using these exciting new tools and insights, broadcasters can highlight where a race was won or lost and open up comparisons between horses like never before
Attract a new audience to racing
By demystifying horse performances and simplifying the way that racing data is presented, including in-race datapoints and graphics, RaceiQ has the ability to engage a wider, younger data-savvy audience
How RaceiQ's betting services work
RaceiQ offers a powerful suite of simple, elegant metrics and analytics that seamlessly integrate into your racecards and betting interfaces. Our algorithms process core, rich tracking data along with comprehensive horse, jockey, trainer, weather and track data to uncover a myriad of new ways to interpret form. Machine learning helps to generate predictive insights, allowing an emphasis on intuitive, betting relevant pre-race data which creates decision points for customers and stimulates activity. All data is updated in real-time, ensuring superior accuracy with lowest possible latency. Additionally, we can provide bespoke display options to create a customer proposition racing has never seen before.
RaceiQ racecard example
Our metrics in action
Request access to our
RaceiQ API documentation
Broadcast examples
Our products and services in action in action
What the experts say
Discover how RaceiQ metrics are elevating broadcast
“There is no such thing as too much data. I’ve been a professional racing analyst for over 20 years, but even experienced eyes will miss plenty of relevant details and nuance. Well harvested data has a great capacity to inform, surprise and improve understanding. Sophisticated utilisation of data is an area that is only going to grow in racing.”
Kevin Blake
Presenter and Racing Analyst
“Horseracing is slowly catching up with the data-driven world and thanks to RaceiQ we have much more of it.”
Ruby Walsh
Former Champion Jockey and ITV Racing Analyst