Betting Services
Horse racing analytics for operators
RaceiQ simplifies the complex: cutting-edge horse racing analytics designed specifically for the needs of operators and platform providers. By integrating our advanced data into your product you will offer users deeper insights, increase engagement and supercharge key metrics.
Benefits of RaceiQ metrics for operators
RaceiQ provides operators with unique, proprietary data that enhances the betting experience for customers. By offering actionable insights, bettors can make more informed decisions, leading to greater satisfaction and loyalty. A premium betting experience both pre-race and in-running, offers true differentiation in a competitive space.
Key benefits
Enhanced engagement
Provides bettors with valuable, data-driven insights, improving decision-making and increasing satisfaction
Supercharged stimulation
Contextual data and predictive insights, presented intuitively, helps customers make a more informed wager. Directly boosting key operator metrics around dwell time, retention and LTV
Precision pricing
Turning new data into a bettable proposition, independent of traditional markets, to unlock genuine product innovation
How RaceiQ's betting services work
RaceiQ offers a powerful suite of simple, elegant metrics and analytics that seamlessly integrate into your racecards and betting interfaces. Our algorithms process core, rich tracking data along with comprehensive horse, jockey, trainer, weather and track data to uncover a myriad of new ways to interpret form. Machine learning helps to generate predictive insights, allowing an emphasis on intuitive, betting relevant pre-race data which creates decision points for customers and stimulates activity. All data is updated in real-time, ensuring superior accuracy with lowest possible latency. Additionally, we can provide bespoke display options to create a customer proposition racing has never seen before.
RaceiQ racecard example
Our metrics in action
Request access to our
RaceiQ API documentation
What the experts say
Discover how RaceiQ metrics are elevating broadcast
“There is no such thing as too much data. I’ve been a professional racing analyst for over 20 years, but even experienced eyes will miss plenty of relevant details and nuance. Well harvested data has a great capacity to inform, surprise and improve understanding. Sophisticated utilisation of data is an area that is only going to grow in racing.”
Kevin Blake
Presenter and Racing Analyst
“Horseracing is slowly catching up with the data-driven world and thanks to RaceiQ we have much more of it.”
Ruby Walsh
Former Champion Jockey and ITV Racing Analyst